"This, our book distribution, is the most important task of our society. Therefore I am giving so much stress and I am working so hard on this. This is my life and soul according to the order of my Guru Maharaja. By his grace it is to some extent successful. And I took it seriously. I still take it seriously now. That is my life and soul. I never tried in India to construct big temples, and even in your country we didn't. I never tried. But I was personally selling books. That is the history."
(Room conversation, Bombay, 31 December 1976)
"So go on with your organization and distribution of my books through press and other modern media and Krishna will certainly be pleased with you. We can use everything -- television, radio, movies, or whatever there may be -- to tell about Krishna, and outside of devotional service all these modern paraphernalia are just so much rubbish."
(Letter to Bhagavan Dasa, 24 November 1970)
"These books are the best advertising , they are better than advertising. If we simply present Krishna consciousness in a serious and attractive way, without need to resort to fashionable slogans or tricks, that is sufficient. Our unique asset is our purity."
(Letter to Yogesvara Dasa, 28 December 1971)
"These books and magazines are our most important propaganda weapons to defeat the ignorance of maya's army, and the more we produce such literature and sell it profusely all over the world, the more we shall deliver the world from its suicide course. So your work is the most important preaching work. May Krishna bless you more and more. Thank you for helping me in this way."
(Letter to Jayadvaita Dasa, 18 November 1972)